Ad campaign governance
No ad spend goes live without a yes.
Approvals, caps and a kill switch.
Adwarden is where your team drafts search and social campaigns, checks the copy against platform limits, gets budgets approved, and only then syncs them, under a workspace spend cap with a one-click kill switch.
Honest status: syncing currently runs against a built-in SANDBOX that simulates an ad platform. Direct Google Ads and Meta connections are not available yet.
- Free plan, no card
- Edits reset approval
- Kill switch never blocked by limits
Why it works
One place to say yes or no.
Ad mistakes cost money by the hour. Drafts, copy checks, approvals and spend limits live together, so the version that runs is always the version someone approved.
Draft builder
Objective, audience notes, daily or lifetime budget, schedule, ad groups and copy variants for Google Search or Meta.
Copy limit checks
Live character counts against Google responsive search ad limits and Meta recommended lengths, plus a UTM link builder.
Approval workflow
Request, comment, approve or request changes. Budgets above your threshold need an owner. Every decision is stored with a content hash.
Workspace spend cap
A push or resume is blocked if live daily budgets would exceed your cap. Only the exact approved version can be pushed.
Kill switch
Pause every live campaign at once. It engages on its own if a day’s reported spend goes over the cap, and only an owner can release it.
Pacing alerts
Import daily spend, clicks and conversions by CSV (or sandbox reports) and get emailed when a campaign over- or under-paces.
Approvals
Approval covers one exact version.
Every edit to budget, dates, copy, URL or ad groups creates a new version. Change an approved campaign and it needs approving again before it can be pushed.
- Requesting changes requires a comment
- Nobody approves their own request, except an owner
- Each decision keeps a snapshot and SHA-256 hash
Spend safety
A cap on the whole workspace.
Set one daily spend cap for every live campaign together. Lifetime budgets are spread over their days, so nothing slips past the total.
- Over-cap pushes and resumes are blocked
- Kill switch pauses everything in one click
- Owners are emailed when the cap trips
How it works
From draft to live, with guardrails.
Set controls
Set a daily spend cap and the budget above which an owner must approve.
Draft
Draft a campaign: budget, dates, landing page, ad groups and copy.
Approve
Request approval. Any later edit creates a new version that needs approval again.
Push and pace
Push the approved version, then track pacing from your reports.
Pricing
Start free. Upgrade when it pays off.
Free
$0 /month
- 3 campaigns
- 50 ad-platform syncs / month
- Approval workflow + audit trail
- Copy limit checks and UTM builder
- Performance CSV import + pacing alerts
- AI copy variants with your own key (20/mo)
Pro
$99 /month
- 100 campaigns
- 2,000 ad-platform syncs / month
- Configured approvers + owner thresholds
- AI copy variants with your own key (500/mo)
- Everything in Free
FAQ
Questions, answered.
Does it run my ads on Google or Meta today?
Who can approve a campaign?
What counts as a sync?
Can I get my data out?
Spend only what someone approved.
Draft, check, approve, then push, with a cap and a kill switch behind every campaign.