Performance import and pacing alerts

Import a CSV with date, spend, clicks, conversions and optionally impressions. Re-importing a date replaces it. Imported data takes precedence over sandbox data for the same day.

Pacing compares spend to date with the expected spend to date (daily budget × days elapsed, or the elapsed share of a lifetime budget). Above 115% is overpacing, below 60% is underpacing; a single day above 150% of the daily budget also counts as overpacing. Live campaigns are checked daily and owners are emailed once per alert.